EL GHARBAOUI, A. DIGITAL MARKETING AND ITS EFFECT ON THE CONSUMER BEHAVIOR :. International Journal of Performance and Organizations, [S. l.], v. 2, n. 2, p. 134–140, 2023. DOI: 10.55897/ijpo.2023.02.15. Disponível em: https://www.ijpo.org/index.php/ijpo/article/view/80. Acesso em: 26 sep. 2025.