Reflection on the intention to buy online for better business performance

Abstract

Faced with increasingly fierce competition and more volatile customers, it is more difficult for companies to sell their products, retain customers and ultimately maximize their business performance. Hence the need to identify the factors explaining the intention to purchase online. A better understanding of these factors will allow companies to put in place the necessary adjustments and the appropriate tools in order to boost their commercial performance. The objective of this article is to highlight a set of determinants of Online purchase intentio from an exploratory qualitative study